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Clay vs Apollo.io
A fact table for Clay and Apollo.io (both in Sales & CRM). Both are listed with the same pricing model: Freemium.
| Clay | Apollo.io | |
|---|---|---|
| Category | Sales & CRM | Sales & CRM |
| What it does | Data enrichment and agentic workflows for go-to-market teams. | AI sales platform combining contact data, intelligence and outreach. |
| Pricing model | Freemium Free tier plus paid plans | Freemium Free tier plus paid plans |
| Pricing source | Source: https://www.clay.com/pricing | Source: https://www.apollo.io/pricing |
| Official site | https://www.clay.com/ | https://www.apollo.io/ |
| Link checked | 2026-11-03 | 2026-11-03 |
About this page. It only shows facts we can point to: category, official site and the pricing model shown on the vendor's pricing page when we could confirm it. It does not score features or pick a winner, since the better fit depends on what you need. Plans change often, so verify on each vendor's site.