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Mailchimp vs Klaviyo
A fact table for Mailchimp and Klaviyo (both in Marketing & Social). Both are listed with the same pricing model: Freemium.
| Mailchimp | Klaviyo | |
|---|---|---|
| Category | Marketing & Social | Marketing & Social |
| What it does | Email and marketing automation platform with AI content tools. | Email and SMS marketing platform for ecommerce with AI features. |
| Pricing model | Freemium Free tier plus paid plans | Freemium Free tier plus paid plans |
| Pricing source | Source: https://mailchimp.com/pricing/marketing/ | Source: https://www.klaviyo.com/pricing |
| Official site | https://mailchimp.com/ | https://www.klaviyo.com/ |
| Link checked | 2026-11-01 | 2026-11-01 |
About this page. It only shows facts we can point to: category, official site and the pricing model shown on the vendor's pricing page when we could confirm it. It does not score features or pick a winner, since the better fit depends on what you need. Plans change often, so verify on each vendor's site.