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Hotjar vs Microsoft Clarity
A fact table for Hotjar and Microsoft Clarity (both in Data & Analytics). Hotjar is listed as Freemium; Microsoft Clarity is listed as Free.
| Hotjar | Microsoft Clarity | |
|---|---|---|
| Category | Data & Analytics | Data & Analytics |
| What it does | Behavior analytics with heatmaps, recordings and AI summaries; part of Contentsquare. | Free Microsoft behavior analytics with heatmaps and session recordings. |
| Pricing model | Freemium Free tier plus paid plans | Free Free to use |
| Pricing source | Source: https://www.hotjar.com/pricing | Not confirmed here; check the vendor's site. |
| Official site | https://www.hotjar.com/ | https://clarity.microsoft.com/ |
| Link checked | 2026-11-05 | 2026-11-05 |
About this page. It only shows facts we can point to: category, official site and the pricing model shown on the vendor's pricing page when we could confirm it. It does not score features or pick a winner, since the better fit depends on what you need. Plans change often, so verify on each vendor's site.