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Alternatives to Semrush

12 tools with a similar purpose to Semrush. Platform to grow and measure brand visibility across AI search, SEO, PPC and social.

About this list. These tools overlap with Semrush in what they do; they are not ranked and are not claimed to be better or worse. Features and pricing change often, so verify on each vendor's site.

Semrush at a glance

Category: SEO & AI Search Visibility
Pricing model: Paid Source: https://www.semrush.com/pricing
Official site: https://www.semrush.com/ · Details

12 alternatives

Tool	What it does	Pricing	Link
Ahrefs	SEO toolset for backlink analysis, keyword research and site audits, with AI features.	Freemium	Official site
Moz	SEO software suite for keyword research, rank tracking and site audits.	Free trial	Official site
SE Ranking	SEO platform for rank tracking, audits and competitor research.	Free trial	Official site
Similarweb	Web analytics and market intelligence platform for traffic and competitor insights.	See site	Official site
Surfer	SEO content and AI-search visibility platform.	See site	Official site
Clearscope	Content optimization tool that suggests terms and topics to cover.	Freemium	Official site
MarketMuse	Content strategy and planning platform based on topic modeling.	See site	Official site
BrightEdge	Enterprise SEO platform with AI-driven search insights.	See site	Official site
seoClarity	Enterprise SEO platform with AI search visibility tools.	See site	Official site
Search Atlas	SEO platform with automation agents and content tools.	Free trial	Official site
Frase	Tool for researching, writing and optimizing content for search and AI answers.	Freemium	Official site
Scalenut	SEO and content marketing platform with AI writing.	See site	Official site

Alternatives with a free plan or tier

Ahrefs, Clearscope, Frase.

Side-by-side comparisons

Semrush vs Ahrefs

Best AI tools for SEO and AI search visibility · All alternatives guides