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Alternatives to Ahrefs

12 tools with a similar purpose to Ahrefs. SEO toolset for backlink analysis, keyword research and site audits, with AI features.

About this list. These tools overlap with Ahrefs in what they do; they are not ranked and are not claimed to be better or worse. Features and pricing change often, so verify on each vendor's site.

Ahrefs at a glance

Category
SEO & AI Search Visibility
Pricing model
Freemium Source: https://ahrefs.com/pricing
Official site
https://ahrefs.com/ · Details

12 alternatives

ToolWhat it doesPricingLink
SemrushPlatform to grow and measure brand visibility across AI search, SEO, PPC and social.Official site
MozSEO software suite for keyword research, rank tracking and site audits.Free trialOfficial site
SE RankingSEO platform for rank tracking, audits and competitor research.Free trialOfficial site
MangoolsSEO tools for keywords, SERPs and backlinks.See siteOfficial site
UbersuggestSEO keyword research and AI writing tool.See siteOfficial site
SerpstatSEO platform with AI content tools.See siteOfficial site
SimilarwebWeb analytics and market intelligence platform for traffic and competitor insights.See siteOfficial site
Search AtlasSEO platform with automation agents and content tools.Free trialOfficial site
LowFruitsKeyword research tool for finding low-competition keywords.Official site
Keywords EverywhereBrowser extension showing keyword data and SEO tools.See siteOfficial site
seoClarityEnterprise SEO platform with AI search visibility tools.See siteOfficial site
BrightEdgeEnterprise SEO platform with AI-driven search insights.See siteOfficial site

Side-by-side comparisons

Best AI tools for SEO and AI search visibility · All alternatives guides